Har Ek Friend...

I've noticed that marketing and PR in India has greatly improved over the years. Aside from the unoriginal and still disturbing intermittent face lightening commercials (they make my German housemate go into a rant about racism in the 21st century every time she catches one), commercials are kind of fun to watch. A lot of products seem to have understood the television market and have made some hilarious or incredibly sweet commercials. On top of this, every Bollywood Star endorses something (to the point where it's embarrassing ie: Kareena, on a Head and Shoulders ad, with Saif Ali Khan stroking her hair and saying "Ab, no more dandruff!"). Actually, in a laughing-at-you-not-with-you sense, Indian TV in general is incredibly entertaining at face value. I've seen some knock off Punk*D, Kardashians, Big Brother... Even the major news outlets have a ton of fanfare. The talking heads on their evening political segment scream at each other while the "objective" moderator initiates more conflict. I don't really have a lot of time to watch TV, but while I catch some here and there, I have to appreciate the effort they put into making everything colorful, ridiculous, and over-the-top.

That being said, this is my favorite commercial:

Airtel: Har Ek Friend Zaroori Hota Hai Song with Lyrics - YouTube